Who we are, and why we built a site just for Niagara

Why a Niagara-only site

Because generic trades marketing misses what makes this region hard. Few Canadian markets combine a mostly detached housing stock, a large visitor economy, a wine-country agricultural belt and a seasonal lakeshore, all inside one regional government.

Advice written for Toronto condos or prairie suburbs doesn't fit a Fort Erie cottage strip or a Lincoln winery. A Niagara owner needs a plan that knows the difference between a Clifton Hill hotel and a Fonthill homeowner, and which months each one picks up the phone. That is the whole reason this site exists: to give the region its own playbook, and to make it useful even to owners who never hire us. The guides are written with that in mind.

The group behind us

Niagara.Marketing sits inside a family of Canadian businesses:

• Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Under its umbrella sit Trades.Agency, HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca.
• Trades.Agency is the parent brand for our trades marketing work, and its plans are the ones shown on our pricing page.
• SAZ.ca, short for Strategy & Acceleration Zone, is the group's Canadian consultancy for strategy, AI and revenue acceleration; Ali Sedighi founded it and is its Founder and Managing Partner.

That structure matters to you for one reason: you get the methods and tools built for a much larger portfolio, applied by a senior person to a single Niagara business.

Ali Sedighi, MBA

Ali Sedighi's career in digital marketing began in 2007, the year he founded ONE.ir, a full-service digital marketing agency, and now spans 17+ years. He holds an MBA in Technology Management. He now lives and works in Vancouver, British Columbia.

He is also the founder of Conv.ca, a conversion-rate optimisation agency, and of MyAutomation.ca, and the Founder and Managing Partner of SAZ.ca. His clients have included businesses in Canada, the USA and Dubai.

Much of his trades work has been in heating and cooling. More than 150 live HVAC websites carry his work, among them CombiBoiler.ca, GasBoilers.ca and HeatLand. The results from that HVAC work, shown on our results page, are the evidence behind the methods we apply to other Niagara trades. You can read more of his background on Sedighi.ca and SAZ.ca.

How we work

Four habits shape every engagement.

Numbers before tactics. We start from your job values, margins, close rate and calendar. If we can't connect a tactic to those numbers, we don't recommend it.

Plain reporting. Monthly reports show calls, booked jobs and cost per job by town and by channel. If something isn't working, the report says so in the first paragraph.

You own everything. Your website, domain, Google Business Profile, ad accounts and tracking stay in your name. If you leave, you take it all with you.

Honest scope. We say no to work we don't think will pay off, including channels that look exciting but don't suit a business your size or your towns.

Our positioning, stated clearly

In one sentence: Niagara.Marketing provides digital marketing and business consulting to Canadian trades and home-service firms, with its attention on Niagara Region. We are not a contractor. We don't install, repair or service equipment, we don't hold trade licences, and we don't send crews to anyone's property. We help the companies that do.

We also don't resell the leads your marketing produces. Every enquiry that comes from your website, profile or ads goes to you alone.

What working together looks like

1. A first conversation. Free, 30 minutes for eligible trades businesses, about your towns, your calendar and your goals.
2. A written plan. What we would do, in what order, what it costs, and what we expect it to return.
3. Monthly work and reporting. Month-to-month, with 30 days' notice to cancel.

If you want to start, the contact page explains exactly what to send, or check the FAQ first.